I joined the marketing world through a rapidly growing creative & marketing agency startup where I work as a Sr. Copywriter and Email & SMS Marketing Lead.

I’ve had the pleasure of working with companies at every stage of the journey — from helping pre-launch brands build out copy guides and creative libraries that resonate with their target audience to recapturing the brand voice and aesthetic that well-established brands have lost track of over the years.

Along the way, I’ve worked with amazing brands from a variety of different ad-friendly verticals – Food & Beverage, Skincare, Home Goods, E-Scooters, and Cookware to name a few – while building up extensive experience within compliance-restricted verticals like CBD, Alcohol, and Sexual Wellness.

Through working with an agency that does in-house creative, I discovered a passion for developing creative-driven performance marketing — finding the hooks, headlines, and visuals that grab onto an audience and don’t let them go.

These days, I work primarily as a consultant, helping e-commerce companies identify & improve performance gaps in their email & SMS marketing programs. I also pop in from time to time on the copywriting side, where I help brands define their marketing approach, brand voice, and taglines for pre-launch products.

When my laptop is closed, you’ll probably find me trying out new recipes, reading a little sci-fi/fantasy, or hiking the Santa Monica mountains.

Or eating cheese.
Because you can’t forget your roots.