Video Ads
What I do for ads:
Concepts, pitches, scripts, storyboards, shot lists, casting, location-scouting, design direction, post copy, headlines, a/b testing, food styling, hanging out on-set and not being a nuisance.
One of the perks of working at an agency that develops creatives in-house is being able to see an ad all the way from the initial concept to the final deliverable. There’s a very unique sense of ownership that comes from pitching a client on a concept one month and getting served your own ad the next.
I’ve created ads for most major channels, from Facebook and Instagram, to Youtube, TikTok, Walmart, Target, Amazon, CTV, and one 30-second spot on ESPN that I completely forgot to TiVo. I’ve also worked across all stages of the ad funnel, building successful content for prospecting, remarketing, and last-ditch efforts for hard-to-convert customers.
I’ve got a few of my favorites (in various formats) below.